MARKETING PARTNER
Keep your marketing moving without adding another role to your team
The Marketing Partner provides ongoing strategy and delivery across content, search, website updates and reporting. Each month, we agree the priorities, complete the work and use what we learn to decide what should happen next.
From NZ$2,100/month
3-month minimum, then rolling
Strategy and delivery
The decisions and the work remain connected
Direct access
To your marketing partner for questions and decisions
No long-term lock-ins
End with 14 days’ notice after month three
Who this is for
Keep marketing moving without compromising client work
Marketing that runs month after month needs two things: someone who can decide what to do, and someone to make it happen. Most specialist firms don’t have spare capacity for both.
The Marketing Partner service brings the thinking and the work together in one ongoing engagement, for one predictable monthly fee. You get direct access to expert support, without an account manager relaying messages. You get continuity, without re-explaining your business every time something changes.
It’s built specifically for specialist businesses, grounded in an understanding of how firms like yours actually get chosen, not a generic template applied to any industry.
This is for you if
- Marketing is repeatedly delayed by client work
- Nobody internally has enough time to manage it properly
- Separate providers are working without a shared direction
- Your website, search presence or content needs regular attention
- You want better visibility of what is working and what needs to change
- Hiring an internal marketing role is not the right step for your business right now
Starting from the Foundation Build?
A Foundation Build is the usual starting point when the positioning, website, search setup or tracking needs substantial work. If those foundations are already in place, the Marketing Partner can begin without completing a Foundation Build first.
What’s included
Ongoing work that keeps specialist firms visible and credible
The mix of work depends on your firm’s priorities. We agree what needs attention at the start of the engagement, then plan the activity each month.
EVERY MONTH
Strategy session and monthly plan
We review recent activity, discuss changes in the business and agree the priorities for the month ahead. You receive a written plan showing what will be worked on and why. The conversation usually takes 30 to 60 minutes and can take place online or in person where practical.
SEO and AI visibility monitoring
Ongoing keyword tracking, ranking monitoring, and optimisation across your website, plus checks on how your business shows up when buyers ask AI assistants for firms like yours. Adjustments made as search behaviour and competitor activity changes.
Content creation and publishing
Content may include case studies, capability articles, service pages, social posts or other agreed formats. The type and volume depend on the priorities and scope for that month. Each piece is reviewed by your team before it is published.
Website maintenance and updates
We complete agreed copy changes, page updates and minor additions as the business develops. This helps keep the website accurate and useful without requiring your team to manage routine changes. Substantial redesigns, new functionality or larger website sections may need to be scoped separately.
Performance reporting
You receive a monthly report covering the relevant website, search, content, campaign and enquiry data available to us. The report explains what changed, what the available data suggests and what we recommend considering next. It is intended to support decisions rather than simply record activity.
Direct access for day-to-day decisions
You can contact us through the agreed communication channel during business hours for questions, draft reviews and decisions related to the engagement. This provides continuity between monthly conversations and reduces the need to brief a different person each time something comes up.
EVERY QUARTER
Every three months, we step back from individual activities and review the wider direction. The findings are used to adjust the scope and direction of the monthly work where needed.
Positioning and priorities
Changes in your positioning, services or priorities.
Competitor activity
Relevant competitor activity across search, content and positioning.
Performance and next quarter
Search and content performance, the quality and source of recorded enquiries and priorities for the next quarter.
Google Ads management, video, and photography
Ongoing Google Ads management, video production, and photography can be added to the Marketing Partner engagement. These are scoped and priced separately based on your requirements.
Additional services
Some firms need paid campaigns or media production alongside the core engagement. These can be added when they support the agreed priorities.
Paid advertising
Google Ads, LinkedIn or Meta campaign planning, setup and ongoing management can be scoped separately.
Photography and video
Photography, interviews, case studies, capability videos and other media projects can be planned as part of the wider marketing activity.
Higher-volume content or SEO
Firms requiring more extensive content production, larger website additions or a higher volume of SEO work may need a broader monthly scope.
Any additional cost is agreed before the work begins. If you only need one defined service, we may recommend a standalone project instead.
HOW THE WORK FLOWS
Marketing that keeps moving without landing back on your desk
Every month begins with a strategy session and a plan, and ends with a report. What happens in between depends on what the business needs at the time. Some months that's content and search work. Others it's collateral, a campaign, a positioning problem or a stretch of website work. The mix can change month to month without anything stalling.
START OF MONTH
Strategy session and plan
- Performance report delivered
- Strategy call (30–60 min)
- Priorities agreed for the month
THROUGH THE MONTH
The work those priorities call for
- Case studies, articles and service pages
- Search, website and AI visibility work
- Collateral, campaigns and photography or video where they're in scope
END OF MONTH
Monitor and adjust
- Enquiry quality reviewed, not just traffic
- Search positions and visibility tracked
- Findings carried into the next stage
An illustrative month, not a fixed schedule. The work in between changes from month to month.The session, the planning and the reporting don't.
Getting started
Three steps from the first conversation to month one
Introductory conversation
A 45-minute conversation about your firm, current marketing and what you want ongoing support to help with. It can take place online or in person where practical.
Scope and onboarding
A short audit comes first, so scope and priorities are based on what’s actually there. From that we agree the scope, a 90-day plan, and access to your website, analytics and existing assets.
First month begins
With scope agreed, month one puts the plan into action, reviewing, creating, publishing and checking, adjusted to what that month needs.
Working together
Ongoing support from the people doing the work
The Marketing Partner gives you ongoing access to the people working on your marketing. That means less re-explaining, faster decisions and a better understanding of your business over time.
Where useful, we can also provide training and guidance so your team understands the thinking behind the work. That might include how to interpret performance data, review marketing activity, use AI tools more effectively or make better decisions between sessions.
The usual route into the Marketing Partner is through a Foundation Build, but it is not the only one. If you already have a solid foundation in place, built independently or with another provider, we can start from there and focus on managing and improving what is already working.
Start the conversation
See whether the Marketing Partner is the right fit
We begin with a 45-minute conversation about your firm, current marketing and what you want ongoing support to help with. It can take place online or in person where practical.
If the Marketing Partner appears suitable, we prepare a proposed scope, monthly fee and initial priorities. There is no obligation to proceed.
Coming from the Foundation Build?
If you have recently completed a Foundation Build, we use the existing work and information as the starting point and agree the ongoing scope before month one begins.
Tell us a little about your business and your current marketing situation. We’ll respond within one business day to discuss availability and next steps.
COMMON QUESTIONS
Before you decide
Why the 3-month minimum?
The three-month minimum gives us time to establish a baseline, put agreed work live and review early performance. The amount of useful data available in that period will vary by business and channel. A shorter commitment doesn’t give enough time to show real impact, or for either of us to know whether the partnership is the right fit. After three months, the engagement rolls monthly and you can end it with 14 days written notice.
What if I already have a website and some SEO in place?
That’s fine, and common. Month one starts with an audit of your current position: what’s there, what’s working and what needs attention. That audit becomes the baseline everything else is measured against. If you have existing assets, we work with them, if something needs rebuilding we flag it and agree the approach.
Do I need to have done the Foundation Build first?
No, but it helps. The Foundation Build creates the infrastructure the Marketing Partner manages. If you already have a solid website, clear positioning and some SEO in place, whether built with Fourwire or independently, the Marketing Partner can manage and build on that. If your foundation needs work, we’d typically recommend the Foundation Build first so there’s something solid to manage.
How much of my time does this take each month?
The monthly strategy call runs 30 to 60 minutes. Beyond that, you’ll be asked to review content before it’s published, typically 1 to 2 hours a month depending on volume, plus the odd email question that needs a quick answer. The point of the Marketing Partner is that marketing gets handled without sitting on your plate, so your time commitment stays minimal.
What happens if I want to pause or stop?
After the initial 3-month period, the engagement can be ended with 14 days written notice. If you need to pause for a while, a particularly busy project, a team change, or a strategic shift, we can discuss the options. There’s no lock-in beyond the initial commitment.
How is "from $2,100/month" priced? What affects the final amount?
The base engagement at $2,100/month covers monthly strategy, SEO monitoring, website maintenance, a performance report, and direct access via Teams or Slack. Content volume depends on the agreed scope and priorities.
Businesses needing more extensive content, Google Ads management, video production, or a higher volume of SEO work will be scoped at a higher monthly rate. The specific scope and monthly investment are confirmed during the introductory call, before any agreement is signed.
MARKETING PARTNER
Consistent marketing, every month, without managing it yourself
An ongoing partnership that keeps specialist businesses visible, credible and growing, without the overhead of an in-house hire.
From NZ$2,100/month · 3-month minimum