Marketing based on how technical and professional services firms win work
Every engagement starts with evidence of how your clients search, compare and decide.
We understand both the work and the marketing
Fourwire began with first-hand experience of how technical and professional services firms operate, including the challenge of generating more enquiries from the clients they want to work with.
Your firm can have strong expertise and a good reputation, yet still find it difficult to explain what makes it different, maintain a consistent presence and create a clear route to enquiry. Your website, search visibility, content and social media may not work together or support the same commercial priorities.
We created Fourwire to address those problems by giving positioning, websites, search, content and campaigns one clear direction. Our aim is to make it easier for the right prospective clients to find you, understand your value and decide to enquire. All this without you needing to use precious time doing client work to manage marketing as well.
The people behind Fourwire
Theo Kritikos
Principal Consultant
At Fourwire, I lead marketing strategy and delivery across positioning, websites, search, campaigns and media.
Before moving into marketing and media, I completed a PhD in hazard and disaster management and spent eight years working as a GIS consultant in disaster recovery. That role gave me first-hand experience of how difficult it can be for a professional services firm to show the quality of its work to people outside its field.
I later trained in media production and marketing, using what I had learned to develop an approach that helps firms explain complex work and show its value more clearly to prospective clients. That approach became the basis for Fourwire.
Pinelopi Zaka
Engagement and content advisor
For more than twenty years, I’ve worked in learning and capability roles, translating complex ideas into content that people can understand and act on. My goal has always been the same: making information easier to understand, more relevant and more useful to the people receiving it.
At Fourwire, I bring that audience-centred approach to marketing. I focus on making expertise easier to understand, highlighting what matters most and giving people the confidence to take the next step.
What makes Fourwire different
Marketing shaped around how your sector buys
In professional services, clients compare experience, credibility, fit and evidence before they make contact. Fourwire builds marketing around making those signals easier to find and understand.
Marketing and media in one place
Strategy, websites, search and content, plus the photography and video most consultancies have to source separately. The positioning and the images that carry it come from the same understanding of your business, so the words and the visuals end up saying the same thing.
A marketing function,
without the hire
Strategy and the work that follows it, running inside your business month to month. No internal appointment to make, and no juggling multiple specialists.
Our four rules in every engagement
Evidence over assumptions
Every strategy decision is grounded in data, search behaviour, competitor analysis, conversion patterns. Instinct has a role, but it’s checked against what the evidence actually shows, not what seems right.
Outcomes matter more than activity
The goal isn’t more content, more posts, or more reports. The goal is to improve the quality and relevance of the enquiries your marketing supports. Everything else is a means to that end, and if an activity isn’t serving it, it stops.
Keep the work specific
Prospective clients read carefully and check claims. We use confirmed facts, avoid empty language and make complex expertise easier to understand without oversimplifying it.
Nothing you can't take with you
You retain access to your ad accounts, files and logins. Important decisions are documented so your marketing is not dependent on knowledge held only by us.
The lowest-commitment way to see how Fourwire works
The 5-Day Marketing Review gives you a complete picture of your marketing position and a priority fix sequence, delivered in 5 business days. A practical next step that gives you clear priorities before committing to larger marketing projects.
Or send a message directly if you’d rather start with a conversation.