Marketing for technical and professional services firms
We make your expertise easier to find, understand and choose.
Relying on referrals alone makes new enquiries less predictable
Repeat clients and referrals can bring your firm valuable projects, but they don’t always provide a consistent source of opportunities.
When your positioning isn’t clear, potential clients may struggle to see what sets you apart. Your website, search presence and content can send mixed messages, making it harder for the right prospects to take the next step.
At the same time, marketing often gets done between projects, and without tracking it can be hard to see what’s bringing work in. Both can lead to missed opportunities.
We help you decide what matters, fix the foundations and keep the right work moving. That gives you a clearer, more consistent route to the enquiries you actually want, with fewer decisions and less coordination sitting with you and your team.
Three ways to work together
Start with a focused review, then build the foundations your firm is missing or bring Fourwire in to manage and improve your marketing over time. You can begin at the stage that fits your current position.
5-Day Marketing Review
Get an independent view of what’s working, what’s limiting growth and the priorities that will have the greatest impact.
- Positioning and messaging review
- Website conversion review
- SEO and search opportunity map
- Competitor positioning snapshot
- Priority fix sequence
- Live strategy walkthrough call
NZ$650 · Report in 5 business days
Foundation Build
Get the core parts of your marketing working together to attract more of the right enquiries.
- Positioning and messaging
- New website design and build or refresh
- SEO and AI-search visibility foundation
- Google Business Profile and local presence
- Content foundation
- Analytics, tracking and handover
Fixed price, set after a scoping call
Marketing Partner
Dedicated marketing expertise and resource that drives growth, while taking the pressure off your team.
- Content creation and publishing
- Website maintenance and updates
- Search visibility monitoring
- Monthly performance reporting
- Direct access for day-to-day communication
From NZ$2,100/month · 3-month minimum
Who we’ve worked with
Engineering, architecture and consulting businesses in New Zealand and the UK. The work ranges from video and photography to a full marketing rebuild with ongoing support.
Cook Costello
Engineering consultancy · Whangārei, Auckland, Wellington and Christchurch
Work began with a marketing review, followed by a Foundation Build covering positioning, a brand refresh, website improvements and collateral. It has since grown into ongoing campaigns, content and marketing support.
Positioning
Branding
Website
SEO
Social media
Bright Studio Architects
Architecture practice · Bath, UK
Following the 5-Day Marketing Review, the work moved into a Foundation Build covering a brand refresh and new website.
Branding
Website
Crystal Consulting
Training and consulting organisation
Created a suite of launch content to help the client introduce a new training programme, reach the right audience and drive early engagement.
Video
Social content
E3 Consulting
Leadership and organisational resilience consulting
Produced a podcast series and founder portraits that helped the firm share its expertise, strengthen its professional profile and support ongoing marketing.
Podcast
Video
Photography
Pick up from where your marketing is now.
Each stage builds on the one before, but you don’t have to start at the beginning.
Not sure what’s holding enquiries back?
Start with the 5-Day Marketing Review. You get a written report that puts your fixes in order.
Already know what needs fixing?
Start with a Foundation Build. A scoping call sets the price and completion date before work begins.
Need help to keep marketing moving?
Start with the Marketing Partner. Ongoing work builds on what you have.
Combined expertise
Fourwire was built on a combination of research, consulting, marketing and media production experience, bringing both strategic thinking and practical delivery to client projects.
We understand firsthand why the quality of technical and professional services work is often hard to explain to people outside the field. When people cannot see that quality clearly, they cannot always choose the right provider.
We keep strategy and delivery connected across positioning, websites, search, content and media, so your marketing stays consistent and grounded in how your sector actually works.
Your marketing priorities, clear in 5 business days.
If you continue with a Foundation Build or Marketing Partner engagement within 30 days of receiving your report, the full NZ$650 review fee is credited.