AI is changing how people search: What does that mean for your business?

Search is changing, and it’s changing fast. Customers aren’t just Googling anymore. They’re asking AI tools like ChatGPT for answers. That means your website may not show up the same way it used to. In this post, we break down how AI-powered search is different from traditional Google search, what it means for your online presence, and the simple steps you can take to keep your business visible in this new search landscape. If your SEO strategy hasn’t changed lately, it’s time to catch up.

Data-driven storytelling: Using analytics to refine your content and reach your audience

Learn how to combine creativity with analytics in this guide to data-driven storytelling. Discover how tracking user behavior and engagement metrics can help shape more effective, relevant content that connects with your audience. This post explores how data can inform smarter decisions, boost performance, and refine your message without sacrificing authenticity.