About Fourwire

Marketing and content in one place

Fourwire Media was created to help businesses deal with marketing that’s become more complex, more expensive and harder to manage. Many businesses need strategy, SEO, ads and content to work together, while also wanting clear communication and direct access to the people doing the work, without juggling multiple specialists.

We bring strategy and content together so everything supports the same goals: increasing visibility, attracting the right customers and delivering results you can measure and justify.

Our approach is hands-on and practical. Clients work directly with the people doing the work, receive straightforward explanations focused on outcomes rather than vanity metrics and get support shaped around their needs rather than fixed packages. The goal is simple: marketing that works, without unnecessary complexity.

How we plan, create content and support marketing day to day

Clarity over complexity

Marketing can get confusing fast. We focus on clear direction, simple explanations and doing fewer things well, rather than chasing every new tool or trend.

Work that earns attention

Content should be useful, relevant and well thought through. We prioritise quality and consistency so marketing feels intentional, not noisy or forced.

Progress you can see

We track what matters, review what’s working and adjust over time. The goal is steady improvement, not quick wins that don’t last.

Your point of contact

Theo Kritikos

Creative and Marketing Lead

I work directly with clients across strategy, SEO, advertising and content at Fourwire Media. I’m involved throughout the process, from setting direction and priorities through to creating content and delivering campaigns, so decisions and outcomes stay closely connected.

My background includes video production, photography and digital marketing, along with several years working in technical and consulting roles where decisions had real consequences and results mattered.

I focus on what will actually help each business get seen, attract the right customers and make confident decisions about where to invest their marketing effort.